Shaping perceptions and creating change
Our role is to safeguard and enhance an organisation’s licence to operate.
Vellum Advisory brings deep expertise across corporate reputation, media relations, public affairs, stakeholder engagement, and issues and crisis management. Our senior team helps leaders understand complex operating environments, anticipate emerging risks and opportunities, engage the people who matter, and communicate with clarity and influence.
Our highly skilled writers distil complex issues into compelling messages, and we leverage our deep connections to build support among diverse stakeholders. This enables us to shape the conversations that influence reputation, policy and business outcomes, as well as helping our clients navigate sensitive issues and high-stakes moments.
Strategic communication
The best communications strategies start with the bigger picture. We work with leaders to understand the ambitions, challenges and operating environment of both their organisation and their stakeholders.
Our senior advisors bring sharp thinking, sound judgement and deep communications experience to our strategies. Our role is to connect what you say and do with the reputation you want to build, and ultimately aligning your organisation to its long term vision.
Public affairs
Policy and public opinion can change the course of an organisation. We help leaders understand the broader political, regulatory and social forces shaping their world and determine how and where to engage.
Our counsel combines deep understanding of the political landscape and levers with compelling communication, to help organisations build relationships, contribute meaningfully to public debate and make their case to the people who matter.
Media relations
Our team includes former journalists and experienced media advisors with strong relationships across newsrooms. We find the story within your organisation, pounce on the opportune moment in the news cycle and put it in front of the right people.
We also prepare leaders to tell their story, through practical media training that builds confidence, sharpens messages and equips spokespeople to handle tough questions from the world’s most astute media.
Stakeholder engagement
Reputation is built through relationships. We help organisations identify and understand the leaders and groups of people who can influence their success and engage them with purpose.
We develop stakeholder engagement strategies grounded in genuine understanding: what people care about, what they need from you and where interests align. Then we create the opportunities and conversation that transform understanding into stronger relationships.
Crisis management
When the stakes are high, experience and judgement matter. We advise leaders through complex, sensitive and fast-moving situations, helping them make good decisions, communicate clearly and protect the trust they have built.
From crisis preparedness and scenario planning to real-time counsel, media management and stakeholder communications, our senior advisors bring calm thinking and a clear perspective when it matters most.
Internal communication
Your people should never be the last to know where your organisation is going. We help leaders communicate strategy, change and important moments in ways that give people clarity, build confidence and create a genuine sense of connection to your organisation and its leaders.
From major organisational change management to everyday updates, we ensure your organisation is communicating with its people in clear, human language, through formats they want to interact with.
Sustainability communication
Sustainability communication demands substance. Expectations are rising, the public is holding organisations accountable and audiences are quick to distinguish meaningful action from empty claims.
We help organisations communicate their sustainability ambitions, progress and challenges with clarity and credibility. From positioning and narrative development to stakeholder engagement and reporting, we turn your sustainability efforts into compelling stories that stand up to scrutiny.
Advocacy campaigns
A successful advocacy campaign is marked by the action it inspires.
We help organisations influence the people who can change the course of their organisation. This includes mapping the terrain – identifying the leaders, institutions and audiences with the standing to move an issue, and the channels that reach them. We also build a narrative and a suite of messaging this is fit for purpose, bringing the judgement to know both where it will carry furthest, and where it will have the greatest impact.